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Built by Agents. For Agents.

If you run an agency, you already know this: marketing never really stops.

Letters need writing. Emails need sending. Social posts need planning. And all of it has to generate actual valuations, not just fill space.

We know, because we’ve lived it.

We’re Sam and Phil, founders of AshdownJones in the Lake District. When we launched in 2017, we built everything from scratch. Every letter. Every campaign. Every post.

Some worked. Some didn’t.

Over time, we became very clear on what genuinely generates instructions and what simply looks like marketing.

That clarity is what became Cosmo.

Why we created Cosmo

Most independent agents don’t need more ideas.
They need structure.

They need marketing that is consistent, joined up and designed to convert, without turning it into another full-time job.

Cosmo brings your letters, emails and social content together into one coordinated approach. Not random posts. Not one-off templates. Properly thought-through content that works together month after month.

It’s the thinking behind a successful independent agency, packaged in a way that’s practical and ready to use.

What makes it different

Cosmo isn’t theory. It isn’t generic content.

It’s built on real-world testing, refined inside a growing independent agency. The writing sounds like a professional agent, not like marketing fluff. It’s designed to build familiarity, credibility and conversation in your local market.

The goal isn’t noise.
It’s steady, predictable visibility.

Who it’s for

Cosmo is for estate and letting agents who take their brand seriously.

Agents who know marketing matters, but don’t want to spend evenings reinventing it.

Agents who want to stay visible and credible in their market without cold calling, door knocking or scrambling for content at the end of every month.

The thinking behind it

We built Cosmo because we know how stretched agency owners are.

Running the business comes first. It always should.

Cosmo makes the marketing side structured, manageable and purposeful, so you can focus on valuations, clients and growth.

If that sounds like the way you want to run your agency, you’ll feel at home inside Cosmo.

Cosmo is not about doing more.
It is about removing friction, saving time, and staying visible without burning out.
That is the point.

FAQ

What is the course schedule?

This is a virtual course so it’s as easy as signing up to get full access to our course portal. From there, you’ll find the entire course pre-recorded so you can create your own schedule.

What happens if I take longer than 5 days to finish the course?

Don’t worry, you’ll have access to the course portal for a full month after signing up and you can re-watch each virtual class as many times as you like within that time. However you space it out, I highly recommend you cover every session.

What happens if I take longer than 5 days to finish the course?

Don’t worry, you’ll have access to the course portal for a full month after signing up and you can re-watch each virtual class as many times as you like within that time. However you space it out, I highly recommend you cover every session.

What happens if I take longer than 5 days to finish the course?

Don’t worry, you’ll have access to the course portal for a full month after signing up and you can re-watch each virtual class as many times as you like within that time. However you space it out, I highly recommend you cover every session.

I’ve been working in the creative industry for years, will this course still be helpful?

Absolutely. If one thing’s for certain, it’s that the industry has changed significantly over the last few years. Even if you already have an established customer base, I can give you the skills you’re missing to 10X your current business.